Despite the changing dynamics of branch banking, branches continue to play a central role in a retail banks’ overall offerings. As purely transactional services migrate to direct channels -mainly online and mobile, branches need a specific and systematic methodology for achieving branch excellence. This requires the full engagement and leadership from branch managers and their teams. It is imperative for retail banks to capitalize on the opportunity to turn their branches into brand-building, loyalty-enhancing pillars of profitability. Branches remain the primary channel for customer acquisition and consultative sales for both consumers and small businesses. As such, the branch manager is required to demonstrate considerable skill sets which includes good financial understanding, people management skills, ability to bring in sales revenues and retain current customers, whilst adhering to changing regulations and policy parameters.
Type of Program: Local Attendance Program (A)
Duration: 25 hours